The Study on Involvement and Perceived Risk to The Willingness of Purchasing GMO Foods
碩士 === 東海大學 === 食品科學系 === 95 === This study is the verification of the relationship among involvement, perceived risk and the willingness to buy when a consumer is making a decision of the uncertain risks of GMO foods. The results indicate that consumer get the information about GMO foods in usual...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/07609386015849974237 |