The Exploration of Relationship between the Marketing Promotion Expenditure and Sales Performance in General Merchandise Retails: The Evidence of M Company
碩士 === 淡江大學 === 企業管理學系碩士在職專班 === 95 === Lots of academic and empirical researches pointed out that the concerned mostly for most companies are to make a reasonable and appropriate distribution to secure maximum profits. Judging from the operation of marketing practice, a majority of companies budg...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/52642303908377799990 |