THE INFLUENCE OF NEW PRODUCT CHARACTERISTICS, CHANNEL PATTERNS AND COUNTRY-OF-ORIGIN EFFECTS ON NEW PRODUCT DIFFUSION
碩士 === 大同大學 === 事業經營學系(所) === 95 === Along the tunnel of history, it’s not difficult to find that humans have constantly been “innovative”; from the four big Chinese inventions to the American Declaration of Independence, even Einstein’s theory of relativity, Ang Lee’s Crouching Tiger, Hidden Dragon...
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| Format: | Others |
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2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/6y589b |