The 4P marketing strategy for the fashion-luxury mobile phone-the case of PORSCHE DESIGN P'9521 mobile phone

碩士 === 長庚大學 === 企業管理研究所 === 96 === The study intends to focus on the marketing strategy for trendy, fashion-luxury handsets as the study subject. Given that fashion-luxury handsets differ from common function-oriented handsets for a longer product life cycle and a unique brand position; there is a n...

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Bibliographic Details
Main Authors: Yen Jui Chih, 嚴瑞芝
Other Authors: T.Y. Chen
Format: Others
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/31270556526469379611