A Study on the Relational Model of Brand Image, Brand Equity and Consumer Response for Taiwan Hospital

碩士 === 中華大學 === 經營管理研究所 === 96 === The brand is a kind of idea and image. It also represents the quality of the products and the acceptance by consumers. A strong brand offered not only the advantage of the competition but also the marketing contribution. In medical service industry, when they offer...

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Bibliographic Details
Main Authors: Lo Ti-Ting, 羅翊婷
Other Authors: 蔡明春
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/19412140734453886961

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