Brand Relationship, Brand Loyalty and Business Performance：A Case of Service Industry
碩士 === 中國科技大學 === 運籌管理研究所 === 96 === Business practices often study the relationship between consumer and brand from the viewpoint of database marketing. Seldom do they examine the interactive relationship from the viewpoint of business. Being a relatively new topic of brand quality, brand relations...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/86990414847843212287 |