A Call Center Study of Customer Service Career Anchor – A Case of Chunghwa Telecom Mobile Business Group Taichung Branch Office

碩士 === 朝陽科技大學 === 資訊管理系碩士班 === 96 === The outsourcing of customer service center is a new option for enterprise to guarantee the customer service quality, to save the human resource cost, and to concentrates on enterprise core business. As the variety of the service content, the hours of the trainin...

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Bibliographic Details
Main Authors: Ho-Cheng Lin, 林合成
Other Authors: Chin-Feng Lee
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/73745888947440212551
Description
Summary:碩士 === 朝陽科技大學 === 資訊管理系碩士班 === 96 === The outsourcing of customer service center is a new option for enterprise to guarantee the customer service quality, to save the human resource cost, and to concentrates on enterprise core business. As the variety of the service content, the hours of the training will be longer and the cost will be higher. For the steadily high quality, how to motivate the employees to stay with the same company is the new milestone for customer service center. This thesis aims to study the career development of the customer service center employees. By using the nine career anchors: autonomy, managerial, identity, variety, technical, services, creativity, organizational stability, geographical security, to analyze the difference between the permanent employees and outsourcing employees. In conclusion, it shows that “organizational stability anchor” is the most important for the permanent employees, while “creativity anchor” was valued more by outsourcing employees.