The Research of Technical Innovation and Lohas Principle Correlation Influence Take Toyota Prius as an Example.
碩士 === 大葉大學 === 事業經營研究所碩士在職專班 === 96 === Marketing staffs know that lifestyle changes of Consumers, to design and provide appropriate products and services. Indicating effects of LOHAS lifestyle consumers through Technologic Innovation and product perception intermediary variables to Brand attitude...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/25125298467775998229 |