The Study of User's Intention and Satisfaction for Mobile Game

• Main Authors: JEN WEN PING, 任雯萍
• Other Authors: Ruey-Ming Chao
• Format: Others
• Language: zh-TW
• Published: 2008
• Online Access: http://ndltd.ncl.edu.tw/handle/98592823483160399875

碩士 === 大葉大學 === 資訊管理學系碩士在職專班 === 96 === During the vigorous development in the mobile gaming, mobile game has become the major add-on service in Mobile industry in Taiwan. Around the world, the mobile game sales only was 21.3 million US dollars in 2006, it was only reached 1.8% of entire net profit of World Mobile Services Markets. The numbers shows here indicate a huge portion to grow in the mobile game market in the future. MIC predicted the market would grow to 31.5 million US dollars around the world in 2007. This study, base on the original information system success model including in-formation quality and system quality, researched the structure of quality in mobile gaming that effect the user satisfaction. System and information quality in mobile gaming are the primary factors to effect users' acceptance and satisfaction. This sutdy is based on the extensibilities of Technology acceptance model and Theory of Planned Behavior, also combinded Delone and McLean Information System Successv Model to discuss what effect to users' intention and satisfaction in Mobile Gaming. System Quality and Information Quality in mobile gaming are the primary factors to effect users' acceptance and satisfaction. By understanding users' intention in using Mobile Gaming would help industry development and growth. The results can be used for further study by manufactures to concerning the im-provement and success in mobile game. Further improves player's gaming experience.