A Study of Internal Marketing, Organizational Commitment and Customer Orientation- A Case Study of 7-Eleven

碩士 === 逢甲大學 === 經營管理碩士在職專班 === 96 === Thanks to life style and consumers’ behaviors, Taiwan boasts the highest density of convenience stores in the world. The business models of convenience stores are very close. The first line personnel in contact with customers become the core competence and key...

Full description

Bibliographic Details
Main Authors: YU-HSIEN WANG, 王與賢
Other Authors: Wen-Yuan Jen
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/49277600249650534873