A study on the effect of brand equity on customers’ repurchase intention – the case of coffee chains
碩士 === 逢甲大學 === 經營管理碩士在職專班 === 96 === Coffee has become a new option in addition to tea, fruit juice and other canned drinks. The habit of drinking coffee has also been significantly transformed into a leisure lifestyle. This study summarizes the research of domestic and foreign scholars in the theo...
Main Authors: | Ting-Tsan Lin, 林廷燦 |
---|---|
Other Authors: | none |
Format: | Others |
Language: | zh-TW |
Published: |
2008
|
Online Access: | http://ndltd.ncl.edu.tw/handle/23592159662601581596 |
Similar Items
-
Effects of Brand Love and Brand Equity on Repurchase Intentions of Young Consumers
by: María Cristina Otero Gómez, et al.
Published: (2018-07-01) -
A Study on the Effect of Customer Satisfaction and Lifestyle on Repurchase Intention-Parity Coffee in Chain Stores
by: Chu-yuan Chang, et al.
Published: (2010) -
The Relationships Among Service Brand Equity, Convenience, Repurchase Intention and Customer Lifetime Value
by: Ya-Ping Chan, et al.
Published: (2005) -
Coffee Shop Consuming Experience,Brand Attachment,Customer Satisfaction and Repurchase Intention-The Example of Starbucks
by: Huang, Yuan-Chun, et al.
Published: (2012) -
Effects of Customer Equity Factors on Repatronage Intentions in Vietnam Coffee Chain Stores
by: Nguyen Hong Thuy Tien, et al.
Published: (2015)