Study on strategic thinking and implemental techniques about building marketing strategic alliances - a case study of a strategic alliance between a public relationship agency and a catering business
碩士 === 輔仁大學 === 管理學院經營管理碩士學程 === 96 === As the trend of globalization and digitalization impact on business environment, businesses are facing more and more intensive competition to survive. Instead of being competitors against each other, businesses would rather choose to build up cooperative relat...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/2c6zht |