The Evidence on the Experiential Marketing Model Applied to Mass Transportation - An Empirical Study of Taiwan High Speed Rail Corporation.
碩士 === 玄奘大學 === 國際企業學系碩士班 === 96 === This study applies the experiential marketing model to the mass transportation industry and examines the relationships between the constructs of experiential marketing, experiential value, customer satisfaction and behavioral intention. A literature-based measure...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/61508022880138536888 |