A Comparative Analysis of Information Communication Effect between Otaku and Mass-Consumer
碩士 === 義守大學 === 管理研究所碩士班 === 96 === A Japanese Market Research about Otaku(2006) found that the consumption characteristic of the Otaku is quite different from that of general consumer. Otaku is more willing to accept new products and have a greater desire to purchase and a greater ability to consum...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/73900291100856899185 |