The Study of Influence of Brand Equity, Customer Value, Customer Satisfacation and Customer Loyalty －A Case Study of Wretch
碩士 === 銘傳大學 === 傳播管理研究所碩士班 === 96 === As the technology of Web2.0 developed, blog became the essential service platform. In Taiwan, numerous people began to widely use blog service platform in recent years, especially the famous blog “Wretch”, which is the biggest social networking website and als...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/dz23n8 |