A Study on Film Marketing Models-Taking 2006 Taiwan foreign film distributors as examples

碩士 === 國立政治大學 === 廣播電視學研究所 === 96 === Every year, more than seventy percent of the annual box office profit in Taiwan is earned by Hollywood’s major cinema distributors. Facing such a strong competitor, Taiwan foreign film distributors certainly have a lot of disadvantages. However, in 2006, the b...

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Bibliographic Details
Main Authors: Chen,Frank, 陳逸凡
Other Authors: 陳儒修
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/51679386143668489530