A study of Key Factors to Consumer behavior of Credit Card Holders - TPB Model Applications and Developments
碩士 === 國立成功大學 === 高階管理碩士在職專班 === 96 === This study applies Belief Decomposition Theory of Planned Behavior to discuss the impacts of individuals’attitude, subjective norm, perceived behavioral control, intention and behavior on the usage of credit card. The primary purposes of this study include the...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/22873227278358032505 |