The Study of Key Success Factors for Taiwan HVAC Distributors’ Management of Brand, Distributorship, and Business Operation - With the Example of Hotai Development Co.
碩士 === 國立成功大學 === 高階管理碩士在職專班 === 96 === The market of electronic appliance in Taiwan is considerably small in size and yet extremely competitive. It is difficult for a local brand to compete with those well-known international brands. In the case of air-conditioning industry, the top 3 brands are al...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/05371141357875335188 |