A Study of Applying Marketing Strategy in Campaign-a Case of Legislator Campaign in Hsin Chu County, Taiwan, 2008
碩士 === 國立交通大學 === 管理學院高階主管管理碩士學程 === 96 === Political Marketing is classified as a form of non-profit marketing, and it includes all marketing activities concerning political beliefs or behavior to influence public opinions, attitudes or behavior. Electoral marketing is a species of political market...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/86937098150246500436 |