Female Consumers’ Buying Behavior of Cosmetic Products-A Case of Shanghai Female Consumers

碩士 === 國立中央大學 === 管理學院高階主管企管碩士班 === 96 === With the increasing of Chinese''s consumption power, the development of cosmetics trade has also entered the new era, demonstrates the splendid growth momentum. However women between 18-40 years old are a group with the fastest-rising income, as m...

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Bibliographic Details
Main Authors: Yi-Hui Liu, 劉怡惠
Other Authors: Shau-Mei Li
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/34620906550574893296