Customer relationship management:A case study of Taiwan Yuanta Securities
碩士 === 國立彰化師範大學 === 企業管理學系國際企業經營管理 === 96 === Since 1961 Yuanta Securities has been a leading securities brokerage firm, with 142 branches in Taiwan and few oversea branch offices. Since the Internet emerged as a platform for online trading, many brokerages have taken advantage of new technologies t...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/95509256924733540467 |