The Study of the Antecedents of Switching Intention under Discomfirmations of Customer Satisfaction
博士 === 國立東華大學 === 企業管理學系 === 96 === Since the 60s, scholars have introduced satisfaction in marketing, and the initial studies tended to focus on the customers’ subjective comparison between the expected and perceived product attributes. In the 90s, scholars included the emotional factors in satisfa...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/h6mhgm |