THE RESEARCH ON HEALTH CARE MARKETING, MEDICAL SERVICE QUALITY, HOSPITAL IMAGE AND PATIENT'S LOYALTY
碩士 === 南華大學 === 企業管理系管理科學碩博士班 === 96 === Under the pressure of shifting hospital regulations and increasingly fierce competition, hospitals in Taiwan, for their sustainable development, are paying greater attention to the preference of patient choice of hospital and the quality of medical service....
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/53041626428486114574 |