The Sensory Experience of Festival Activity--An Example of the Taiwan Coffee Festival
碩士 === 南華大學 === 旅遊事業管理學系碩士班 === 96 === In recent years, the government promotes to advance the local tourism destination-marketing, in order to get the result of a regional marketing through the festival activity. The successful festival is important in understanding the visitors’ sensory experien...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/54440016938615293450 |