The Impact of Corporate Brand on the Behavioral Intention of Initial Job Seekers
碩士 === 國立高雄師範大學 === 人力與知識管理研究所 === 96 === Because of lack of the information about the company, job seekers only rely on the subjective brand image on their own when they make the job choice decision. Based on the collection of literature, this paper will portray how the brand equity influences th...
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/69129990629568476790 |