Research on the Characteristics of Multinational Retailing Firm''s Managerial Control System - A Case of Company C''s Taiwan Branches
碩士 === 國立中山大學 === 企業管理學系研究所 === 96 === Retailing industry is facing sterner competition in satisfying consumers’ needs due to diversified market demands and shorter product life cycles. Thus, the selling characteristics of retailers have changed significantly into multifunctional retailing. Under th...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/4wbr98 |