On the Entry Mode of American Electronic Firms Entering Taiwan

• Main Authors: Hong-yu Lin, 林宏宇
• Other Authors: Cher-Min Fong
• Format: Others
• Language: zh-TW
• Published: 2008
• Online Access: http://ndltd.ncl.edu.tw/handle/78bd7p

碩士 === 國立中山大學 === 企業管理學系研究所 === 96 === Microchip’s enter in 1996 pioneered the affluence of electronic firms’ investments. Since then, investment environments of Taiwan pose as a luring target for foreign electronic firms, they also entered Taiwan gradually. Clustering effect is the main factor affecting Multinational Corporations’ entry decision; they entered Taiwan due to this reason as well. The promising industry was thus created. Due to similarities in culture and language between Taiwan and PRC, Taiwanese firms serve PRC as the target when considering expanding strategies. Among them, electronic firms claim a large proportion. Clustering effects are also found in several coastal cities in PRC, as a consequence. It’s expected that the history repeats itself in PRC as it did in Taiwan. Previous studies served situations evaluated by US electronic firms which were willing to enter Taiwan as the base, and discussed their entry modes. This thesis aims at discussing subsidiaries in Taiwan in order to understand under which circumstances of capacity or environment would result in which entry modes. This research conducted empirical studies on gathered data, and listed several measurable variables as the data used in analyses. This study categorizes entry strategy into wholly owned and partly owned, and discovered that foreign experience factor significantly affects the entry modes while other factors bear less significant explanatory powers. This research is suggesting that electronic firms could advisedly think over more factors when considering entering Taiwan or PRC, and evaluate firms and market conditions of target country in order to find the best suitable entry mode.