An Empirical Investigation of Message Pass-along Behavior Intention: From the Perspectives of Social Cognitive Theory and Social Capital Theory
碩士 === 國立中山大學 === 資訊管理學系研究所 === 96 === With the common adoption of the Internet and Web in the recent years, the WOM has been changed to electronic WOM (e- WOM). E-WOM is the positive or negative statements made about a product, company, or media personality that are made widely available via the In...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/6g5q9j |