Studies on factors of loyalty intention to online auction
博士 === 國立臺灣科技大學 === 資訊管理系 === 96 === E-commerce has emerged as one of the most interesting topics in the current business environment and consumer-to-consumer (C2C) commerce has become a popular application of the Internet. The supreme example of C2C is online auctions which are unique in the realm...
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| Format: | Others |
| Language: | en_US |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/47141105159627154617 |