A Study of The Experiential Marketing on Mobile01

碩士 === 中國文化大學 === 資訊管理研究所 === 96 === Many internet community websites failed in the internet bubble waves in 2000 probably because they are wrongly positioned in the market. Most researches focus on customer loyalty or community website satisfaction rather than community website positioning. The dig...

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Bibliographic Details
Main Authors: Chia-Ling Chang, 張嘉玲
Other Authors: Yann-Jong Hwang
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/89864299439241581194