A Study of The Experiential Marketing on Mobile01
碩士 === 中國文化大學 === 資訊管理研究所 === 96 === Many internet community websites failed in the internet bubble waves in 2000 probably because they are wrongly positioned in the market. Most researches focus on customer loyalty or community website satisfaction rather than community website positioning. The dig...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2008
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Online Access: | http://ndltd.ncl.edu.tw/handle/89864299439241581194 |