The relationship between destination imageand brand equity- Using the historic area of Danshuei as an example

碩士 === 中國文化大學 === 觀光事業研究所 === 96 === Researches of communities do not usually adopt the marketing concepts to help planning community development and understanding visitor's perspectives. Therefore, this study use brand equity in marketing and then combine destination image in tourism research....

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Bibliographic Details
Main Authors: Ying-Hsuan Liu, 劉盈萱
Other Authors: Wen-Yu Su
Format: Others
Published: 2008
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