The Moderating Effect of Social Bonds in Relationship Marketing on the Relationship between Methods of Service Recovery and Customer Satisfaction of Service Recovery
碩士 === 中國文化大學 === 國際企業管理研究所碩士在職專班 === 96 === Service failures just can happen in the service delivery processes. Therefore, it is very important to prevent service failures before service is delivered and recover the failures after it happens. Customer satisfaction of service recovery is partly dete...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/31015327866312267695 |