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碩士 === 東吳大學 === 國際經營與貿易學系 === 96 === Delayed new product introduction means that a firm can’t launch its new product at the preannounced date, so the firm has to postpone the launch date. This will affect consumers’ willingness to purchase the new product, because consumers are always reluctant to w...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/98t5ad |