The Effects of Experiencial Marketing on Customer Satisfaction, Purchasing Intentions and Sales Performance
碩士 === 世新大學 === 企業管理研究所(含碩專班) === 96 === In a hypermarket or a general merchandise store, consumers may face thounsands of kinds of commodities, and their purchasing decisions are hard to make if the stores do not offer any promotion activities and purchasing guide for customers. Thus, it is very im...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/7hb4gq |