The Relationship between the Perceived Public Relations Media and Corporation Image-A Consumer’s Perspective
碩士 === 亞洲大學 === 國際企業學系碩士班 === 96 === The competitive trend among modern corporations does not only seek profits. Currently, corporations have gradually placed more emphasis on maintaining and enhancing corporate images. A good corporate image can promote a competitive edge for a corporation and sust...
Main Authors: | Chieh-Yu Wang, 王潔妤 |
---|---|
Other Authors: | Wen-Pin Su |
Format: | Others |
Language: | zh-TW |
Published: |
2008
|
Online Access: | http://ndltd.ncl.edu.tw/handle/59360359904373679987 |
Similar Items
-
Corporate Public Relations and Purchase Intension, Perceived Value as mediator
by: Chuan-Tzu Wang, et al.
Published: (2018) -
The Relationship Study between Ideology and Consumer Perceived Ethicality – A Mongolian Perspective
by: Badrakhbyamba Batbold, et al.
Published: (2019) -
THE RELATIONSHIP BETWEEN THE PURPOSES OF PUBLIC RELATIONS IN CORPORATES AND THE ACTIVITIES OF PUBLIC RELATIONS
by: Chang, Ching-Yu, et al.
Published: (1999) -
The Relationship between Corporate Social Responsibility and Real Earnings Management- A Perspective of Business Life Cycle
by: Liu, Chieh-Yu, et al.
Published: (2014) -
Analysis of Product-Country Image from Consumer’s Perspective: The Impact of Subjective Knowledge, Perceived Risk and Media Influence
by: María del Mar Serrano-Arcos, et al.
Published: (2021-02-01)