Relating Factors of Consumer Intent to Shop Online
碩士 === 亞洲大學 === 資訊與設計學系碩士班 === 96 === Platforms of E commerce in Taiwan have been developed rapidly. Due to frequent cheating cases, consumer’s purchasing intention was hindered. Besides, simple system and service could not satisfy consumer’s requirement. Platforms of E commerce started to provide...
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ndltd-TW-096THMU88040242015-10-13T14:49:20Z http://ndltd.ncl.edu.tw/handle/91435957802717613237 Relating Factors of Consumer Intent to Shop Online 消費者網路購物意願之相關因素分析 Xu Zhen Wei 許振唯 碩士 亞洲大學 資訊與設計學系碩士班 96 Platforms of E commerce in Taiwan have been developed rapidly. Due to frequent cheating cases, consumer’s purchasing intention was hindered. Besides, simple system and service could not satisfy consumer’s requirement. Platforms of E commerce started to provide more perfect system and service to improve the safety of online shopping. E-tailers also provided transaction information and authentication by the third party to reduce buyer’s risk. The current research is to explore the relationship between consumer’s purchasing intention and four constructs-outside factors of “information of E-tailer”, and "system of platform” as well as consumer’s inner “risk perceptions” and “trust”. By way of online questionnaire, 250 valid copies are received. According to the statistics, “information of E-tailer” and “system of platform” are positively related to consumer’s purchasing intention. Besides, consumer’s “trust” to platform and E-tailer is also positively related to consumer’s purchasing intention. Using regression analysis, it is found that consumer’s online purchasing intention is predictable by all four constructs. Chi-Ying Chen 陳啟英 2008 學位論文 ; thesis 101 zh-TW |
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碩士 === 亞洲大學 === 資訊與設計學系碩士班 === 96 === Platforms of E commerce in Taiwan have been developed rapidly. Due to frequent cheating cases, consumer’s purchasing intention was hindered. Besides, simple system and service could not satisfy consumer’s requirement. Platforms of E commerce started to provide more perfect system and service to improve the safety of online shopping. E-tailers also provided transaction information and authentication by the third party to reduce buyer’s risk.
The current research is to explore the relationship between consumer’s purchasing intention and four constructs-outside factors of “information of E-tailer”, and "system of platform” as well as consumer’s inner “risk perceptions” and “trust”. By way of online questionnaire, 250 valid copies are received.
According to the statistics, “information of E-tailer” and “system of platform” are positively related to consumer’s purchasing intention. Besides, consumer’s “trust” to platform and E-tailer is also positively related to consumer’s purchasing intention. Using regression analysis, it is found that consumer’s online purchasing intention is predictable by all four constructs.
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author2 |
Chi-Ying Chen |
author_facet |
Chi-Ying Chen Xu Zhen Wei 許振唯 |
author |
Xu Zhen Wei 許振唯 |
spellingShingle |
Xu Zhen Wei 許振唯 Relating Factors of Consumer Intent to Shop Online |
author_sort |
Xu Zhen Wei |
title |
Relating Factors of Consumer Intent to Shop Online |
title_short |
Relating Factors of Consumer Intent to Shop Online |
title_full |
Relating Factors of Consumer Intent to Shop Online |
title_fullStr |
Relating Factors of Consumer Intent to Shop Online |
title_full_unstemmed |
Relating Factors of Consumer Intent to Shop Online |
title_sort |
relating factors of consumer intent to shop online |
publishDate |
2008 |
url |
http://ndltd.ncl.edu.tw/handle/91435957802717613237 |
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