The Effects On Investment Decisions By Investor’s Personality Trait, Purchase Motivation and Evaluation Criteria On Shore Mutual Funds

碩士 === 淡江大學 === 企業管理學系碩士在職專班 === 96 === Along with the growing demand in the market of financial management, the competition in the market of mutual fund also reached its climax. Therefore, the criteria for choosing both risk-endurable and profit-returning funds become increasingly important to indi...

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Bibliographic Details
Main Authors: Kai-Li Feng, 馮凱俐
Other Authors: Ying-Cheng Hung
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/48728030467489935659