A Study of Customer Satisfaction of Bank Service Quality—A Case Study of Greater Taipei Area
碩士 === 淡江大學 === 國際商學碩士在職專班 === 96 === Upon the highly competitive financial market in Taiwan, the traditional way to adjust the interest rate to improve the competitive position is insufficient. Upgrading the non-pricing competitive, especially the service quality is a way to improve the competitive...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/56252850331872515956 |