Market Segmentation in the Vietnamese Banking Sector
碩士 === 雲林科技大學 === 企業管理系碩士班 === 96 === ABSTRACT Market segmentation plays a crucial role for the success of firms. With proper segmentation, a firm may make targeting and positioning strategies suitably for each segment, simultaneously, minimizes of marketing costs through its self- service. The appr...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/86610053221580815966 |