Exploring the Motivations and Needs of Otaku

• Main Authors: Yi-An Lung, 龍奕銨
• Other Authors: 黃文曄
• Format: Others
• Language: en_US
• Published: 2008
• Online Access: http://ndltd.ncl.edu.tw/handle/50151187308479441256

碩士 === 元智大學 === 企業管理學系 === 96 === The main purpose of this research is to explore the motivations and desires of Otaku. The definition of Otaku in this research is people who are addicted to some specific issues, items, objects, or even people. When it is about the objects they are addicted to, they will be very fascinated, curious, and dying to know everything in details about those certain objects. Besides, Otaku want to gather every peripheral of the objects no matter how expensive they are or how difficult to have them. Moreover, since Otaku get a lot of information and knowledge about the objects at hands, they love to share the information with others. They want others to have the same feelings and fascination about the objects as well and love the objects as they do. The channels they usually use to spread and share their information and experiences nowadays are internet, blogs, and community websites. So this research is curious about this phenomenon and hoping to explore Otaku’s desires behind their behaviors. This methodology of this research is qualitative research and this research conducts ten in-depth interviews with Otaku. The respondents of the interviews are those who fit the definition of Otaku in this research and are willing to be interviewed by this research. After the interviews, this research finds that there are eleven desires in Otaku by this research emphasize. Including desires of “Saving, Owning, Curiosity, Stimulation, and Attribution,” “Independence, Consistency, and Autonomy,” “Acceptance, Social Contact, Affiliation, Showing, and Expression,” “Power, Status, Assertion, and Identification,” “Order and Categorize,” “Modeling,” “Uniqueness,” “Realizing Dreams,” “Conforming to a Habit,” “Imagination,” and “Leaving Evidences”