A STUDY OF CONSUMER ONLINE RESALE BEHAVIOR AND PURCHASE INTENTION: FROM A MENTAL ACCOUNTING PERSPECTIVE
博士 === 元智大學 === 管理研究所 === 96 === Studies of consumer behavior with regard to selling goals, knowledge, and skills differ tremendously from those of the traditional consumer buying and consumption behavior. Why and how consumers learn to be resellers is an interesting issue in C2C e-commerce research...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/31448764117828765316 |