Quality, Advertising and Firm Numbers
碩士 === 國立中正大學 === 國際經濟所 === 97 === When firms can signal quality through advertising, previous studies indicated that low-quality firms have no incentive to advertise. Namely, low-quality firms would not pretend to be high-quality firms by advertising. The purpose of this study was to investigate th...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/43463327044528238929 |