專業銀行的內部行銷對組織承諾與顧客導向之影響－以A銀行為例
碩士 === 中華大學 === 科技管理學系(所) === 97 === In the field of internal marketing, many products are produced during the contacts between the service staff and the customers. The commitment of the service personnel to the organization will be reflected in their attitude when performing the service to the cust...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/02394999310484878192 |