The Study of Purchase Intention on the Social Commerce Website
碩士 === 長榮大學 === 資訊管理研究所 === 97 === As the implementation of web 2.0 has developed practically, a new mode of commercial network － social commerce is emerging. Several studies have discussed the importance of integration of online shopping and social network. The effectiveness arises due to the consu...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/65734506608742014930 |