A Study of the Relationshps among Self-Concept, Brand Personality and Brand Association and Purchase Intension
碩士 === 長榮大學 === 企業管理研究所 === 97 === Abstract It used five brand Personalities by Jennifer Aaker(1997), to measure self-concept items score in semantic differential by Malhotra(1981) in the research. Brand personality and seelf-concept congruence used by Sirgy(1982). The brand association measure by L...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/81145875103594174513 |