Consumer’s Attitude to Advertisement Regulatory Fit Perspective
碩士 === 中原大學 === 企業管理研究所 === 97 === Abstract With the development of technology, the line between communication and information is getting blurred. Because of the financial tsunami in August 2008, the global economy has been depressed, customers become more discreet in their spending. What kind of me...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/10849117479208751106 |