The Study on the Development Process of New Product - An Example of Cosmetic

• Main Authors: Xin-Yi Liu, 劉欣宜
• Other Authors: Shi-Hui Luo
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/18437439534695065443

碩士 === 大葉大學 === 事業經營研究所碩士在職專班 === 97 === To cosmetics industry, the ability of new product development is a very important index for the measurement of competition ability. However, nowadays, cosmetics factories in Taiwan do not have a complete and systematic process to development new products or relative research. The globalization is coming, and the cosmetics industry of Taiwan does not be-come perfect to the ability to develop new products. So, it is very important to cosmetic industry to have a complete and systematic process to development new products. This study first discusses the current situation of Taiwan’s cosmetic industry, then builds a new product development process, checks and corrects this process by meeting with specialist and analyzing cases. The final objective is to help cosmetic factories in Taiwan to develop new product better.