Young female consumers’cognition of the styles of nail art

• Main Authors: Yu-Ling Luo, 羅玉玲
• Other Authors: Chien-cheng chang
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/86501753266425305930

碩士 === 華梵大學 === 工業設計學系碩士班 === 97 === The purpose of this study is to explore the relationships between consumers’ perceptions toward nail paint and the relationships between nail paint images and form treatments. The principles of nail art are then established. In the early stage, questionnaire surveys for focus group and xperts were conducted to obtain the representative image words and nail art samples through a semantic differential method. On a 7-point scale, the subjects were asked to express their first impressions of the nail art samples. The data obtained were then analyzed uantitatively for the images and preference perception to build up the reference model for new nail art works. In this study, morphological analysis was used to analyze the form pattern and styles of nail art. Moreover, Q-type I analysis was used to explore how the design elements of nail art affect the styles of nail product, from which the major design factors were extracted. The results demonstrated that long and warm colored nail paints were most preferred by the young female consumers; the rounded rectangle and pastel nail art works were the most attractive; the French style and pink series nail oil were important factors dominating the consumers’ preferences. From the analysis, twelve form treatments had positive influence on the consumers’ preferences toward nail art works.Through such quantitative approach, the relationships between form treatments of nail art works and styles can be clarified. These can help designers understand the key factors influencing the young female consumers’ perceptions toward nail art works. In this way, the data can serve as references for nail art designers.