| Summary: | 碩士 === 立德大學 === 休閒管理研究所 === 97 === Abstract
Since the economic globalization, Taiwan's local traditions and culture of the face of global popular culture shock and passing crisis, In contrast, in the past 20 years, cultural industries in most cities in Western Europe has brought about the economy and the creation of relative symbolic value, and a the edge of the role of the local economy to improve in urban policy, visibility and status, to respond to globalization brought about significant changes. Although Taiwan's cultural policy began to shift from the age of 90 are affected, but as the symbol of the spread of consumers, so that cultural consumption has been the focus of increasingly blurred.
In this study, Disney and the Yingge Ceramics two different types of cultural goods as an object to explore the dependence of the local cultural symbols, while the resulting differences in consumer behavior, for the symbolic value of cultural goods characteristics, divided into four value dimensions, and then to The difference between analysis and factor analysis to compare. Study found that the modern consumer will not necessarily be affected by the epidemic spread to the consumer; traditional sign of cultural goods strong trust; modern consumers have never paid attention to "trade mark" and substituting "practical value" as the top priority. In this study the focus of indicators of cultural goods in accordance with the current relevance of symbolic consumer behavior, that future development proposals for cultural consumption.
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