Credit Card Holder Contribution and It’s Consumption Behavior –by using CHAID Method
碩士 === 銘傳大學 === 財務金融學系碩士在職專班 === 97 === Abstract Contrast with previous studies, this study tries to explore and analysis the factors of credit card user’s contribution by implementing CHAID Decision Tree Method. We extracted historical credit card transaction data from a bank in Taiwan as an exampl...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/7b6aws |